Marketing Analysis


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How to Write a Market Analysis

Market analysis section is an examination of targeted market and people intended to buy products or services. Marketing analysis shows a reader you have knowledge of the industry your business is involved in. Marketing analysis is more useful when writing business plan.  When writing market analysis you are supposed to have marketing knowledge. The marketing terms should be used when writing marketing analysis. Your marketing analysis should give overview of industry you are intending to sell your products to.  An extensive research must be carried out when writing market analysis in order to learn more about the industry you intend to incorporate with your business.  Marketing analysis is undertaken under the following reasons:-

    1. Marketing analysis is normally needed when planning for a market which is done yearly.
    2. When introducing new products in the market

Steps Followed Market Analysis Writing

The first step in market analysis writing is defining the target of market.  Then identify problems which are associated with your product and services. Compare your competitor’s products with yours and list down unique features and benefits. Next step is listing details of your potential customers like age, location, gender and any other relevant information.   Carry out research by conducting interviews or creating a survey which will enable you to get in touch with your current customers.  Get advice fro expert and also read reports from trade and also industry sources. The following step is determining the estimate size of target market.  Identify customers’ current requirements and also project future plans. It is necessary to identify distribution channels of your products pinpointing how you can be able to achieve competitive advantage. Finally establish a measurable marketing goal.

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